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Professionalism infographic
February 10, 2020

Disclaimer: Social Media & Online Marketing isn’t Everything

Although the theme of the winter edition of the Greater Lehigh Valley REALTORS® eMagazine is social media and learning to market yourself online, it’s important to remember that the online world isn’t everything. At the end of the day, the clients or…
ILLUSTRATION OF PEOPLE UNDER A VIDEO PLAY BUTTON
February 3, 2020

Using Video to Your Advantage as a REALTOR®

Getting into the social media game? Great. Got your Facebook, Instagram, Twitter and LinkedIn accounts up and running? Even better. How about your video camera or phone? Are they all charged and ready to shoot when someone yells, “Action”? Wait,…
Jack Gross Headshot
January 27, 2020

Jack Gross Named President of Greater Lehigh Valley REALTORS®

Jack Gross, the president of Better Homes and Gardens Real Estate Cassidon Realty, Cassidon Property Management, and Petra Holdings and Development, was sworn in as the new president of the Greater Lehigh Valley REALTORS® (GLVR) at an induction ceremony held…
Allentown Health Bureau
January 17, 2020

Allentown Health Bureau Offering Free Radon Test Kits

The Allentown Health Bureau is offering free radon test kits to Lehigh Valley residents.The program is in cooperation with the PA Department of Environmental Protection and the American Lung Association. Those who have never completed a prior radon test in…
JDog Junk Removal & Hauling
January 17, 2020

Trash Removal: Dumpster Rental Versus Hiring a Junk Removal Company

When you’re left with more garbage than you can take to the curb for one week’s pickup, you’re basically left with two choices. Renting a dumpster or hiring a junk removal company are your best bets for removing your excess…
December 2019 Market Update
January 14, 2020

Housing Market Hits Record Low for Months Supply of Inventory

The Greater Lehigh Valley REALTORS® (GLVR) reported December data showed the Lehigh Valley housing market ending the year on a high note, with increases in closed sales, prices, and the percentage of list price received. GLVR Members: Click HERE to view the…
Target with darts
January 13, 2020

The Importance of Being Consistent, Professional and Engaging in an Online World

Consistency is important in any profession, particularly so for REALTORS® presenting themselves online to potential clients who are constantly barraged with a plethora of options. Without consistency, your online endeavors will prove futile and your hopes of getting more clients…
Allentown City Without Limits logo
January 10, 2020

Window Guard Grant Reimbursement Available for Allentown Property Owners

Allentown property owners and landlords can be reimbursed for supplies and time for installing pre-approved Window Opening Control Devices (WOCDs) in residential housing units. The Allentown Health Bureau has obtained a $20,000 grant from the Highmark Foundation for the program. With the…
Blog written in multicolored speech bubbles
January 6, 2020

Blogging for REALTORS® 101

So, you’re a REALTOR® and you want to start a blog. Not just any blog, though. You’re not interested in posting your latest gluten-free recipes or writing about how to visit Amsterdam on a budget. No, you want to blog…