1
Price
Homeowners who sell their homes on their own typically generate $55,000 less than homeowners who work with a REALTOR®.
REALTOR® and “real estate agent” are often used interchangeably. But they aren’t the same thing. While both sell real estate, only a REALTOR® is a member of the National Association of REALTORS®, bound by the professional standards of the 100+-year-old REALTOR® Code of Ethics.
From honest representation and clear communication to cooperative involvement with other REALTORS®, the Code of Ethics ensures that REALTORS® are educated, equipped, and ready to serve you.
When you’re looking for a trustworthy, knowledgeable guide through the property-buying or selling process, no one else can offer the service of a certified REALTOR®.
Please note that the REALTORS® available in the Find a REALTOR® section are primarily stationed in Lehigh, Northampton, and Carbon counties. They can, however, help you with buying and selling needs that extend outside of these three counties.
2
Marketing Expertise
REALTORS® know the best ways to advertise to attract buyers, plus they can use the marketing muscle of their brokerage and MLS to promote your home.
3
Negotiation Skills
With years of bargaining experience and expert understanding of the market, REALTORS® can help you close the deal at the price and terms you want.
4
Time
REALTORS® have time and expertise to handle open houses, showings, inspections, and the dozens of other tasks that would take you away from your work and regular routine.
5
Experience Handling Paperwork
Buying or selling a home involves reams of paperwork that can be hard to understand. REALTORS® thrive in this world.
6
Sales Skills
REALTORS® can evaluate your home and suggest improvements to get your maximum value, and they’re skilled at handling showings to generate a positive response.
7
Access To Buyers
Through the Multiple Listing Service, the most accurate data source for local listings with a database of prospects and professional contacts, REALTORS® can help you reach the widest range of customers.
8
Knowledge of Neighborhoods
REALTORS® are experts in the community and can work with you to find your ideal home in a location of your choice that fits all of your family’s needs.
9
Advice After Closing
An experienced REALTOR® will continue to support you as questions pop up after the deal is done.
10
Ethical Treatment
Every REALTOR® must adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a REALTOR®’s client, you can expect honest and ethical treatment in all transaction-related matters. The first obligation is to you, the client.
*The typical FSBO home sold for $380,000 compared to $435,000 for agent-assisted home sales. – NAR 2024 Profile of Home Buyers and Sellers