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REALTOR® and “real estate agent” are often used interchangeably. But they aren’t the same thing. While both sell real estate, only a REALTOR® is a member of the National Association of REALTORS®, bound by the professional standards of the 100+-year-old REALTOR® Code of Ethics.

From honest representation and clear communication to cooperative involvement with other REALTORS®, the Code of Ethics ensures that REALTORS® are educated, equipped, and ready to serve you.

When you’re looking for a trustworthy, knowledgeable guide through the property-buying or selling process, no one else can offer the service of a certified REALTOR®.

Please note that the REALTORS® available in the Find a REALTOR® section are primarily stationed in Lehigh, Northampton, and Carbon counties. They can, however, help you with buying and selling needs that extend outside of these three counties.

1

Price

Homeowners who sell their homes on their own typically generate $58,000 less than homeowners who work with a REALTOR®.

2

Marketing Expertise

REALTORS® know the best ways to advertise to attract buyers, plus they can use the marketing muscle of their brokerage and MLS to promote your home.

3

Negotiation Skills

With years of bargaining experience and expert understanding of the market, REALTORS® can help you close the deal at the price and terms you want.

4

Time

REALTORS® have time and expertise to handle open houses, showings, inspections, and the dozens of other tasks that would take you away from your work and regular routine.

5

Experience Handling Paperwork

Buying or selling a home involves reams of paperwork that can be hard to understand. REALTORS® thrive in this world.

6

Sales Skills

REALTORS® can evaluate your home and suggest improvements to get your maximum value, and they’re skilled at handling showings to generate a positive response.

7

Access To Buyers

Through the Multiple Listing Service, the most accurate data source for local listings with a database of prospects and professional contacts, REALTORS® can help you reach the widest range of customers.

8

Knowledge of Neighborhoods

REALTORS® are experts in the community and can work with you to find your ideal home in a location of your choice that fits all of your family’s needs.

9

Advice After Closing

An experienced REALTOR® will continue to support you as questions pop up after the deal is done.

10

Knowledge Of Service Providers

REALTORS® can refer you to their network of top-quality lenders, lawyers, inspectors, and repair people to make sure you get the best result in every stage of your deal.

*The typical FSBO home sold for $260,000 compared to $318,000 for agent-assisted home sales. – NAR 2021 Profile of Home Buyers and Sellers