Why use a Realtor®

“REALTOR®” and “real estate agent” are often used interchangeably. But they aren’t the same thing. While both sell real estate, only a REALTOR® is a member of the National Association of REALTORS®, bound by the professional standards of the 100+-year-old REALTOR® Code of Ethics.

From honest representation and clear communication to cooperative involvement with other REALTORS®, the Code of Ethics ensures that REALTORS® are educated, equipped and ready to serve you.

When you’re looking for a trustworthy, knowledgeable guide through the property-buying or selling process, no one else can offer the service of a certified REALTOR®.

Please note that the Realtors® available in the Find a Realtor® section are primarily stationed in Lehigh, Northampton and Carbon counties. They can, however, help you with buying and selling needs that extend outside of these three counties.

Find a Realtor®  The Realtor® Code of Ethics  Professional Standards / File a Complaint

1 Price
Homeowners who sell their homes on their own typically generate $58,000 less than homeowners who work with a Realtor®*.
2 Marketing Expertise
Realtors® know the best ways to advertise to attract buyers, plus they can use the marketing muscle of their brokerage and MLS to promote your home.
3 Negotiation Skills
With years of bargaining experience and expert understanding of the market, Realtors® can help you close the deal at the price and terms you want.
4 Time
Realtors® have the time and expertise to handle open houses, showings, inspections and the dozens of other tasks that would take you away from your work and regular routine.
5 Experience Handling Paperwork
Buying or selling a home involves reams of paperwork that can be hard to understand. Realtors® thrive in this world.
6 Sales Skills
Realtors® can evaluate your home and suggest improvements to get your maximum value, and they're skilled at handling showings to generate a positive response.
7 Access to Buyers
Through the Multiple Listing Service, the most accurate data source for local listings with a database of prospects and professional contacts, Realtors® can help you reach the widest range of customers.
8 Knowledge of Neighborhoods
Realtors® are experts in the community and can work with you to find your ideal home in a location of your choice that fits all of your family’s needs.
9 Advice after Closing
An experienced Realtor® will continue to support you as questions pop up after the deal is done.
10 Knowledge of Service Providers
Realtors® can refer you to their network of top-quality lenders, lawyers, inspectors and repair people to make sure you get the best result in every stage of your deal.
*The typical FSBO home sold for $260,000 compared to $318,000 for agent-assisted home sales. - NAR 2021 Profile of Home Buyers and Sellers