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Consistency is important in any profession, particularly so for REALTORS® presenting themselves online to potential clients who are constantly barraged with a plethora of options. Without consistency, your online endeavors will prove futile and your hopes of getting more clients through the many outlets of the internet will fail.

Remember, your audience doesn’t just consist of your fellow REALTORS®, but of potential clients, too. The clients who find you online and have a positive experience may become repeat clients, or they may suggest you to friends who are looking to work with a REALTOR®.

So, what does productive consistency online look like? It involves posting on a regularly timed schedule and keeping up with that schedule, while also providing varied and engaging content for your audience to consume.

Engaging content can be found in a variety of places, including…