January 27, 2020

6 Tips for Staging a Home in the Winter


Even during this current stretch of wintertime cold that's harshly hitting all parts of the country, real estate professionals can do a lot to make a property more appealing to potential buyers. After all, 50 percent of real estate professionals surveyed say that staging a home before a sale increases the amount of an offer by 1 to 10 percent—and that was regardless of the season, according to the National Association of REALTORS®’ “2017 Profile of Home Staging” report.

Here are a few tips for winter staging:

  1. Turn up the heat. Make sure the temperature inside is cozy for enticing buyers to stay in the home longer.
  2. Watch the smell. When a home is closed up for the winter and smells start to linger, it’s important to create scent appeal. Consider simmering cinnamon for a warming, pleasant aroma to increase a home’s attractiveness during colder months. Avoid air fresheners or other artificial scents that could make buyers suspicious, cautions an article from The Washington Post.