Why Use a REALTOR®

A real estate agent is a REALTOR® when he or she becomes a member of the National Association of REALTORS®, The Voice for Real Estate®, the world's largest professional association. The term "REALTOR®" is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and abides by its strict Code of Ethics.

Founded in 1908, NAR has grown from its original nucleus of 120 members to more than 1 million today. NAR is composed of REALTORS® who are involved in residential and commercial real estate as brokers, salespeople, property managers, appraisers, counselors, and others who are engaged in all aspects of the real estate industry.

Members belong to one or more of 1,700 local associations/boards and 54 state and territory associations of REALTORS® and can join one of our many institutes, societies, and councils. Additionally, NAR offers members the opportunity to be active in its appraisal and international real estate specialty sections. REALTORS® are pledged to a strict Code of Ethics and Standards of Practice.

Working for America's property owners, the National Association of REALTORS® provides a facility for professional development, research, and exchange of information among its members.
 

10 Reasons to Use a REALTOR®

1. PRICE

Homeowners who sell their homes on their own typically generate $46,000 less than homeowners who work with a REALTOR®*.

2. TIME

REALTORS® have the time and expertise to handle open houses, showings, inspections and the dozens of other tasks that would take you away from your work and regular routine.

3. EXPERIENCE HANDLING PAPERWORK

Buying or selling a home involves reams of paperwork that can be hard to understand. REALTORS® thrive in this world.

4. MARKETING EXPERTISE

REALTORS® know the best ways to advertise to attract buyers, plus they can use the marketing muscle of their brokerage to promote your home.

5. SALES SKILLS

REALTORS® can evaluate your home and suggest improvements to get your maximum value, and they're skilled at handling showings to generate a positive response.

6. NEGOTIATION SKILLS

With years of bargaining experience and expert understanding of the market, REALTORS® can help you close the deal at the price and terms you want.

7. ACCESS TO BUYERS

Through the Multiple Listing Service, the most accurate data source for local listings with a database of prospects and professional contacts, REALTORS® can help you reach the widest range of customers.

8. KNOWLEDGE OF NEIGHBORHOODS

REALTORS® are experts in the community and can work with you to find your ideal home in a location of your choice that fits all of your family’s needs.

9. ADVICE AFTER CLOSING

An experienced REALTOR® will continue to support you as questions pop up after the deal is done.

10. KNOWLEDGE OF SERVICE PROVIDERS

REALTORS® can refer you to their network of top-quality lenders, lawyers, inspectors and repair people to make sure you get the best result in every stage of your deal.

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*The typical FSBO home sold for $184,000 compared to $230,000 for agent-assisted home sales. - NAR 2014 Profile of Home Buyers and Sellers
 

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