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Lori Campbell, a REALTOR® with Coldwell Banker Heritage Real Estate in Bethlehem, was sworn in as the new president of the Greater Lehigh Valley REALTORS® (GLVR) at an induction ceremony held at the Steel Club on January 25, 2024.

Campbell, a full-time REALTOR® since 1986, replaces former GLVR President Howard Schaeffer of RE/MAX Real Estate. The president of the association holds the position for one year and is elected by a Nominating Committee, which consists of the past president and two directors.

Schaeffer, who served a rare two terms as president, did the honors of installing Campbell as GLVR’s president.

In addition to being a REALTOR® and licensed real estate salesperson in both Pennsylvania and New Jersey, Campbell also holds her Associate Broker’s license.

Speaking in front of nearly 170 real estate professionals, the incoming president – known to many as a consummate professional – spoke highly of those who have come before her and of her mission to work collectively with the association’s members and volunteer Board and committee members to better the real estate industry.

“Being the president of the Greater Lehigh Valley REALTORS® is a privilege that I don’t take lightly, and I am eager to dedicate my time and energy to serving the REALTOR® brand and to advancing the collective interests of our members,” Campbell said. “I am inspired by the legacy of leadership that has bought us to this moment and will do my best to uphold the values that define GLVR.”

Campbell concluded, “I am filled with optimism about the upcoming year, and I’m excited about new initiatives. Let us embrace the challenges of our industry as opportunities and focus on serving our clients and interacting with each other with the highest level of professionalism.”

More about Lori:

In addition to serving on the Greater Lehigh Valley REALTORS® Board of Directors, Campbell has a long, established history of service with the association. Dating back to 1996, Campbell has served on various task forces and committees, including Special Events, Professional Standards, Grievance, MLS, Government Affairs, and Education.

In addition to working full-time in real estate, Campbell owned and handled the marketing for a PODS (Portable on Demand Storage) franchise with her husband from 2006 to 2016. They also own investment real estate.

Campbell’s credentials include GRI (Graduate of the Real Estate Institute), CRS (Certified Residential Specialist), LPS (Luxury Property Specialist), Certified Relocation Specialist, International President’s Circle for Coldwell Banker, and she is consistently a top producer.  

A strong believer in volunteering within her community, Campbell has been a Meals on Wheels driver, has regularly prepared meals for Safe Harbor, is active in her church, and currently serves as a Blood Services Coordinator for five blood drives per year for the American Red Cross.